![]() ![]() Citizen Coke will cause you to drink less and think more. ![]() ![]() Now, in the hands of a talented young historian, corporate capitalism gets the attention it deserves in a careful dissection of the material underpinnings of the world's most valuable brand. thought-provoking., A fascinating, thought-provoking approach to Coca-Cola history through the drink's primary ingredients-water, sugar, high-fructose corn syrup, coca leaf, caffeine-and the glass, plastic, and aluminum that contain them., Coca-Cola is one of the most powerful economic institutions of our time, but its social and ecological impacts remain understudied. Citizen Coke: The Making of Coca-Cola Capitalism: Bartow J. If you want a deeper understanding of our world today, read Citizen Coke., unaccustomed perspectives on a company whose leading product is a household name around the globe. It makes us conscious of the giant ecological footprint of the Real Thing, which impacts the real lives of real people. It allows us to see the contours of an economy based on partnerships between governments and corporations like Coca-Cola. ![]() Citizen Coke is a brilliant analysis of Coke's empire in ecological, economic, and social terms. ![]()
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